Hello, my name is
Embedded Files
Marieke Carapia
Senior Marketing Content Manager | HealthTech
MEET ME
With 7 years of experience as a marketer, senior manager, and content creator, I have been utilizing my passion for storytelling and creating captivating content to take brand voices to the next level.
Consistency and strength are crucial in attracting new customers and retaining existing ones, making brand voice an essential aspect of any business. I am excited to see how I can partner with you to help your business develop strong and engaging content.
Explore my site to see first-hand some of the writing and content pieces I have worked on over the years.
MY WORK
BLOG
Shaping Modern Healthcare Compliance
Wrote this 740-word technical blog for a company website to hit on important terms for SEO and promote thought leadership in the health-tech industry.
VIDEO SCRIPT
YouTube Video Ad
Wrote the video script, storyboard, and on screen text for a video ad that promotes how the company works and to attract new leads by highlighting health plan features.
LANDING PAGE
Healthcare for Artists Lander
Developed copy for and worked with cross-functional teams to develop a campaign to target SAG actors looking for affordable healthcare.
AWARD NOMINATION
Healthiest Employer Award
Secured a 3rd place win in our category for the Healthiest Employer Award by curating thoughtful responses for our submission.
B2C Lead Intro Email
Developed copy and worked with design team to develop an email campaign for new family leads into our health plan product.
PRESS RELEASE
Healthcare Partnership
Wrote a company press release and collaborated with a PR agency to push out a company partnership press release on Business Wire that equally promotes both brands.
VIDEO SCRIPT
Animated Overview Video
Developed a video script and storyboard for a brief explainer of the company healthcare plan. Worked with external partners to execute video that was used to educate enrollees on how to use their plan and to educate leads in the funnel.
DIRECT MAIL
Local Event Invite
Produced copy and worked with the creative team to develop a geographically targeted print ad to promote an event for local businesses.
Page updated
Google Sites
Report abuse